The focus of the range is young fashion, jeans, sportswear and streetwear for a trend-conscious target group of 12- 39-year olds – supplemented by a wide range of accessories and underwear.
Since opening its first branch in 1971, New Yorker has never looked back. By making investing strategically into the future, it has not only created new jobs, but also developed into an international clothing company. A staff of over 15,000 serves more than 26.8 million customers each month all over Europe.
The age of the target groups and the strong international focus are just two of the things ESN and New Yorker have in common, and these overlaps are now to be exploited.
New Yorker makes great efforts to work more closely together with universities and bring student projects to life in a variety of ways. It was therefore the next logical step to look for a strong international partner with whom to enter into long term collaboration.
"We are very happy to work with ESN and hope to create a wide range of synergies. As an international employer, we offer interesting fields of work in a wide range of segments. We will actively shape the cooperation and develop exciting projects for the students, in order to offer them great added value," said Silvia Lange, Head of Marketing at New Yorker.